Red Rock Crossing
A new transit station is expected to catalyze an estimated $86 million investment in Red Rock Crossing, a major redevelopment area on the eastern bank of the Mississippi River in Newport, Minnesota. The highly visible site is located at the intersection of two major highways, I-494 and Highway 61.
The vision: high-density multi-family housing, office space, retail, and more. Just minutes from downtown St. Paul, the City of Newport is bordered by the fast growing communities of Cottage Grove and Woodbury.
To attract developers to the site, the Red Rock Crossing logo and identity was developed to represent the development. The logo also serves to represent the Washington County Housing and Redevelopment Authority's competence, stability, and their commitment to being easy to work with, forward-thinking and friendly.
The shape abstractly represents the site located at the crossing of two major highways and the Mississippi River. This visual representation of the site builds on the positive attributes of the highly visible, easily accessible site, and the proximity to the river.
Washington County Housing and Redevelopment Authority