Union Depot Logo

St. Paul's Union Depot, originally built in 1923, underwent a complete rennovation, to become a functioning regional transit hub with bus, light-rail transit and Amtrak service.

The logo for the building, used in everything from presentation materials to marketing the retail space for lease in the building, focuses on the highly recognizable facade of the building. The neoclassical architecture makes the building stand out as a highly-recognized landmark in downtown St. Paul, so the logo capitalizes on that recognition by using a straight-forward interpretation of the facade.

The primary logo, shown at top right, is complimented by several alternative logos to meet various needs.

A complete visual identity guide details proper use of the logo and other branding elements.

Client:

Union Depot / Ramsey County Regional Railroad Authority

 

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