MVTA Transit System Map

With about 25 bus routes providing local service in the Minnesota Valley area south of Minneapolis/St. Paul, service to the Mall of America, connecting service to the Hiawatha Light-Rail Line, and express commuter service to downtown Minneapolis and downtown St. Paul, the MVTA transit system map has to communicate a lot of information to a widely varying audience.

As the main informational piece, and likely the first piece a potential new rider would consult, it needs to clearly delineate the many routes and the type of service provided by those routes. This is done through a clear hierarchy of information, colored route lines, and a clear, easy-to-digest overall layout.

An interesting challenge when using color to distinguish routes is that you also must consider the color-blind user. In this case I designed a two-toned route line that help distinguish lines from each other where they touch or cross. While not foolproof, this greatly helps the color-blind user who might have a hard time distinguishing the colors.

A chart on the side opposite the map provides detailed service information about each route to help a potential customer determine what routes will meet their needs, and information about how to ride the bus helps them get over the hurdle of making that first ride.

When a rider has determined which routes might serve their needs, a look at the route schedules for the particular route or routes will give them all the detail they need.


Minnesota Valley Transit Authority


portfolio image portfolio image portfolio image portfolio image