THINK fast
Using transit can be intimidating to a potential rider. When they look at your transit information, you have mere seconds to convince them that they can figure it out. If it's confusing, they'll give up quickly and find another alternative. Fast!
Is your transit information attracting new riders or driving them away?
You work hard to provide the best transit service possible, but how good is your transit information? Clear, concise, easy-to-understand information can make the difference between a potential rider and a fare-paying customer.
After over 11 years designing transit graphics for Metro Transit of the Minneapolis/St. Paul metro area (the nation's 11th-largest bus system and operator of the successful Hiawatha Light-Rail Line) I founded THINK Graphic Design to bring my expertise to other transit agencies.
Designing transit graphics – especially transit information graphics – is a specialized field of which few graphic designers have a clear understanding. As a graphic designer who truly understands transit and the transit customer's point of view, I can help you gain new riders and keep them.
Give me a call to discuss your needs. Or e-mail or send me samples of your current customer information and I'd be happy to give you some free feedback.
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