My Design Approach
My design process is anchored in strong problem-solving skills, which I partially credit to my education in architecture – and partially to that part of my brain which likes to have an answer to why something was designed a certain way (an answer other than “it looks cool”).
Good graphic design is a process of thinking, analyzing, and communicating.
I must learn all I can about a client in order to meet your needs effectively. I need to get to know who you are, what you do, what you stand for, how you want to be perceived, where you want to go. This takes some discussion, and some good questions and listening on my part.
Since graphic design is ultimately a practice of creative problem-solving, a critical aspect of any project is to clearly define the problem – what are the objectives of the project? Only when clear goals, objectives and strategies are set, can effective design solutions be found.
I like to take a collaborative approach to design projects, involving the client in the design process to ensure that the clients' voice is part of the result. Many designers prefer to work in what I consider something of a vacuum – refining designs to the point where they have just a few (or even just one or two) designs that they think are the best solutions before showing them to the client. If I were a fine artist this might be a suitable approach. But a graphic designer's job is to meet the business needs of the client and to come up with the best possible solution to a problem. Only through collaboration with the client and actively involving the client in the design process is this possible.
Therefore, as my client you are likely to see rough concepts early in the life of a project. By actively seeking a client's input at these early stages, I am able to narrow down the focus toward a solution that is on target.
Though any design problem has many solutions, my ultimate goal is to find the most simple, direct and effective solution. Whether that's a logo and identity that best represents the aspirations of your business, a website or print collateral that speaks to who you are and differentiates you from your competitors, or an informational piece that communicates clearly and concisely, I strive to find solid answers. Get in touch with me and let's talk about your goals.
“Graphic design should speak to the viewer in the voice of my client, not my own personal voice as a designer.”