Rebrand – logo, identity
Joshua Tree, CA
Through branding workshops facilitated by Selena Barlow of Transit Marketing, LLC, we worked with the former Morongo Basin Transit Authority (MBTA) to rename themselves Basin Transit, and developed a complete brand. The new logo features one of the lizards so common in the region, stylized into a wheel-like circle evoking motion. The most important applications of the brand are the vehicles and bus stop signs that are so visible throughout the area.